A happy customer is a return customer. And courting return customers is easier on the bottom line then expending resources always searching for new customers. But small blunders can send even the most loyal customers to the competition without even a wave goodbye. A little upfront time spent improving your customer service approach will save the headache of trying to repair damaged customer relationships. Respond to Emails and Phone Calls A company that quickly returns customer phone calls has an edge in building customer loyalty. Trust exists when customers know their concerns and questions are taken seriously. A customer that trusts a business is more likely to continue purchasing from that business and recommending it to others. Honor Appointments There is nothing quite as frustrating for a customer than scheduling an appointment with a business or service provider only to be kept waiting. Or worse yet, to be stood up. Remember, customers may need to take time off